When a brand aims to expand into the international market, the challenge isn’t just about the product itself but also about effectively reaching consumers in various countries who demand quality products. Therefore, building a digital platform is crucial to bridge the gap between the brand and its customers worldwide.
Polygon, a local bicycle brand founded in 1989 by PT Insera Sena, understood this challenge well. Guided by the principle of delivering authentic, innovative, and high-quality bicycle products, Polygon has successfully distributed its products to 500 outlets across 33 countries. Seeing even greater potential for expansion, Polygon decided to partner with Tonjoo to develop a website capable of supporting their business growth at an international level.
Initially, Polygon’s website served only as a company profile with support for two languages. However, as the business and market grew, Polygon required a more flexible e-commerce platform with multilingual capabilities, one that could also meet the demands of consumers wanting custom bikes tailored to their preferences.
We then designed a solution focused on customizing business features and facilitating market expansion. The Polygon website, which previously supported only two languages, now operates in ten languages to reach visitors from the Asia-Pacific region, Europe, and the United States. We also enhanced the “custom bike” feature, enabling customers to build their dream bikes, and integrated a dealer locator to help them find the nearest Polygon outlet.
Beyond feature development, Tonjoo performs regular website and server maintenance to ensure the platform remains stable, fast, and secure. From bug troubleshooting and performance optimization to system updates and backup management, we handle everything to keep the website operating at its peak, especially when facing large-scale traffic surges. On the SEO front, we successfully resolved various technical issues that were hampering the website’s visibility in search engines, making Polygon now better prepared to compete organically in the global market.
As the developer of the online store, Tonjoo provides the technical maintenance and optimization needed to support Polygon’s goals. This collaboration has been ongoing since 2019, utilizing WordPress and WooCommerce as a flexible and scalable foundation. For Tonjoo, our partnership with Polygon proves that we can be a long-term digital partner, not just a service provider, but a collaborator that accompanies a brand’s growth and development on the international stage.
